<p>Objetivo:</p>

<p>Descrever quais as estrat&eacute;gias adotadas pela Unimed-BH frente a seu mercado de atua&ccedil;&atilde;o. Conte&uacute;do: A Unimed-BH e o mercado Estrat&eacute;gia Unimed-BH O cliente Evolu&ccedil;&atilde;o da carteira de clientes O cooperado Qualidade, foco no cliente.</p>

<p>Conte&uacute;do:</p>

<div style="text-align:start; -webkit-text-stroke-width:0px"><span style="color:null"><span style="font-size:small"><span style="box-sizing:inherit"><span style="font-family:Verdana, Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="background-color:#ffffff"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font style="box-sizing:inherit">A Unimed-BH e o mercado</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>

<div style="text-align:start; -webkit-text-stroke-width:0px"><span style="color:null"><span style="font-size:small"><span style="box-sizing:inherit"><span style="font-family:Verdana, Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="background-color:#ffffff"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font style="box-sizing:inherit">Estrat&eacute;gia Unimed-BH</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>

<div style="text-align:start; -webkit-text-stroke-width:0px"><span style="color:null"><span style="font-size:small"><span style="box-sizing:inherit"><span style="font-family:Verdana, Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="background-color:#ffffff"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font style="box-sizing:inherit">O cliente</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>

<div style="text-align:start; -webkit-text-stroke-width:0px"><span style="color:null"><span style="font-size:small"><span style="box-sizing:inherit"><span style="font-family:Verdana, Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="background-color:#ffffff"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font style="box-sizing:inherit">Evolu&ccedil;&atilde;o da carteira de clientes</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>

<div style="text-align:start; -webkit-text-stroke-width:0px"><span style="color:null"><span style="font-size:small"><span style="box-sizing:inherit"><span style="font-family:Verdana, Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="background-color:#ffffff"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font style="box-sizing:inherit">O cooperado</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>

<div style="text-align:start; -webkit-text-stroke-width:0px"><span style="color:null"><span style="font-size:small"><span style="box-sizing:inherit"><span style="font-family:Verdana, Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-variant-ligatures:normal"><span style="font-variant-caps:normal"><span style="font-weight:400"><span style="letter-spacing:normal"><span style="orphans:2"><span style="text-transform:none"><span style="white-space:normal"><span style="widows:2"><span style="word-spacing:0px"><span style="background-color:#ffffff"><span style="text-decoration-style:initial"><span style="text-decoration-color:initial"><font style="box-sizing:inherit">Qualidade, foco no cliente.</font></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></div>